AI Times, 10 Jun 2025
The intersection of technology and traditional practices like fortune-telling has always been a fascinating area, particularly in Korea where such traditions hold significant cultural weight. Historically, we’ve seen digital iterations of these practices, from simple apps providing daily horoscopes to more sophisticated platforms incorporating elements of AI. Now, with the rise of generative AI, a new chapter is unfolding. According to the article, Rocket AI’s “Fortune Teller Tarot GPT” has achieved the second-highest ranking globally in the lifestyle category of OpenAI’s GPT Store. This follows a steady climb from its fourth-place position last month. The article notes that “Fortune Teller Saju GPT,” another offering from the same company, also secured a commendable 12th place. This marks the first time two services from a Korean company have simultaneously attained such high rankings within the GPT Store.
The popularity of these apps, as reported in the article, seems to stem from their user-friendly interface and rapid response times. While the technical details aren’t explicitly mentioned, it’s likely that Rocket AI leverages the GPT model to generate text-based tarot readings and saju (traditional Korean fortune-telling) interpretations. This rapid deployment of generative AI within a culturally specific domain showcases the adaptability of these models. Similar trends are visible in other Korean tech giants like Naver and Kakao, who are actively exploring the use of AI in various services, including content creation and personalized recommendations. The Korean market, with its high mobile penetration and receptiveness to new technologies, provides fertile ground for such innovations.
Technically, these apps likely employ natural language processing (NLP) and large language models (LLMs) to interpret user queries and generate appropriate responses. The challenge, especially with saju which has complex calculations and interpretations, lies in ensuring accuracy and maintaining the nuances of the traditional practice. Compared to global markets, the Korean context adds another layer of complexity. The regulatory environment surrounding data privacy and AI ethics is still evolving, posing both opportunities and challenges for developers. Culturally, the significance of these practices in Korean society necessitates a careful and respectful approach to integrating AI.
Looking ahead, the success of these apps could pave the way for further integration of AI in culturally specific domains, not only within Korea but also globally. This raises questions about the potential impact on traditional practitioners and the ethical considerations surrounding the use of AI in areas that have historically relied on human intuition and interpretation. The balance between technological advancement and cultural sensitivity will undoubtedly shape the future of this emerging field.